Challenge: With the successful launch of Topicals' Slick Salve Mint Lip Balm, I saw an opportunity to explore a personal creative concept. The challenge I set for myself was to create a visually striking 3D animation that would showcase the product in a way that allowed it to be seen from all angles, capturing the essence of its design and appeal.
Solution: For this personal project, I developed a 3D animation using Cinema 4D with the Octane render engine. My goal was to create an engaging visual experience that highlighted the product's features through a dynamic, 360-degree rotation. This allowed viewers to appreciate the lip balm's design in full detail. I then used After Effects for post-production to add finishing touches, ensuring the animation was both polished and captivating.
Outcome: Although this was an independent concept and not part of Topicals' official campaign, the resulting animation effectively demonstrated my ability to create high-quality 3D visual content. The project allowed me to explore new creative techniques while showcasing the Slick Salve Mint Lip Balm in a unique and memorable way.
For my initial promotion, I recreated my designs in Cinema 4D to showcase the reversibility of the designs in a unique & engaging way. This video garnered more than double the views of my previous videos, allowing for a larger audience to see my product before launching.
For this colorway's campaign, I wanted to use photography to simultaneously showcase both sides of the beanie in a creative way. The final concept I landed on was using a mirror to capture a model's reflection with blue skies surrounding her, and then using Photoshop to show the reversed colorway. After landing on a final composition, I made a static advertisement for the release.
Along with the advertisement, I directed product shots to showcase the beanie in more variations. Firstly, I directed shots on both genders with both sides visible to ensure the audience knew that the product was unisex. Secondly, I took standalone shots of the product on concrete to evoke the urban aesthetic that I was promoting. And finally, I took more standalone product shots with a pure white background that would be used for website purposes only.
Rather than photography, this colorway's campaign was focused on 3D imagery. I wanted to catch my audience's eye immediately with bold, vibrant colors, and hive-mind-styled compositions.
With this colorway's campaign, I introduced a video promotion and a cartoon-styled 3D advertisement. Also showcased here is the tech pack that I used with my manufacturer and the website's home page for this release.
